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Home to a wealth of attractions, the West Midlands promises great days out that can be enjoyed by the whole family. Children and adults alike can marvel at aquatic critters, discover a world of chocolate delights and brave some of the UK’s favourite rollercoasters at attractions up and down the county.

For heritage lovers there are impressive castles, historical landmarks and museums galore to explore at your leisure.

With great transport links from all over the UK, it’s never been easier to visit the West Midlands and experience all it has to offer.

Family attractions in the West Midlands

The West Midlands is a treasure trove of family attractions. Thrill-seekers in search of an exhilarating day out need look no further than theme parks such as Alton Towers or Drayton Manor, whereas animal lovers will enjoy nothing more than a visit to Birmingham SEA LIFE Centre, an underwater adventure the whole family will love.

Alternatively, treat the chocoholic in your life to a trip to the world-famous Cadbury World in Birmingham, where they can uncover the history of the iconic brand, find out how chocolate is made and, of course, enjoy lots of yummy treats along the way!

The West Midlands is also the location of LEGOLAND® Discovery Centre Birmingham, which has its very own 4D cinema and two exciting rides perfect for keeping little ones entertained.

Heritage attractions in the West Midlands

If you and your family are looking to venture back in time and uncover the history of some of the UK’s most iconic landmarks, you’re in luck. The West Midlands is home to the magnificent Warwick Castle, complete with Horrible Histories maze, and Shakespeare’s Family Homes and Gardens, where you can walk in the footsteps of the famous playwright.

See below for an overview of our amazing West Midlands attractions, including Alton Towers, Cadbury World, Warwick Castle and more.

Drayton Manor Park & Zoo Tickets and Prices
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Visit Drayton Manor, a family-friendly theme park that includes a 15-acre zoo,...

Alton Towers Resort Tickets and Prices
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Britain’s Greatest Escape – Alton Towers Resort is bursting at the seams...

Warwick Castle Tickets and Prices
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For lovers of the Middle Ages this historic castle this tour brings...

Shakespeare's Family Homes and Gardens
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Get an intimate insight into the life of Shakespeare with visits to...

LEGOLAND Discovery Center - Birmingham Tickets & Prices
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LEGOLAND Discovery Center Birmingham, the ultimate indoor LEGO playground in Birmingham located at Birmingham...